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Customers do not book through the usual channels anymore: they look for the destination or the experience (Voyage-privé, Last minute that does not tell where you will sleep until the confirmation of the booking, etc.) and they are willing to travel at last minute without planning.
Customers used to book in advance and plan their trip but due to the technological breakthrough, it is now easier than ever to travel.

Hoteliers have to adapt by offering special offers for long term planned reservation or last minute booking, previsions are more complicated to make.
Customers might have a look at the hotel website, and others websites to find opinions and comments on previous stays. Seeing pictures and comments online on different websites such as Facebook or Instagram is definitely a help for the hoteliers.
Having a digital advertising might be one of the best option to get in touch with this connected range of customers.

Marketing must be adapted to this type of customers: fast, appealing, genuine.
It has to depict how their stay would be like.

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VR - AR, what real asset they can be for your hotel

An example of VR for an hotel : it allows the Tokyo Shangri - La to represents to its potential customers what the Tokyo life is like.   Here is an example of an AR technology used in a restaurant : with his tablet, the customer may flash the menu and have an overview of the meal, how it was cooked etc. Differences between a VR and AR videos from a customer point of view :  A VR video will be either in 2D or 3D, it “transfers“ the customer in a completely different location. As we saw in the first example, a customer can have an overview of Tokyo Shangri-La without even being in Japan.  An AR video will dedicated to a live use, Holiday-inn sponsored AR videos with english athletes to welcome guests : with their phones, guests were able to see the athletes standing in the lobby or windsurfing on the bed ! To what sector could it benefit the most ?  The sector that could benefit the most from it is definitely the tourism se...
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