Quiz Session 3 : 25 Hours Hotels

25 HOURS HOTELS

25 Hours Hotels has its own website : https://www.25hours-hotels.com/

Presence on Twitter with 1354 followers : https://twitter.com/25hourshotels?lang=fr

Presence on Facebook with 42K likes and as many suscribers to the official page newsfeed.
https://www.facebook.com/25hoursHotels

Presence on Instagram with 17.5K followers https://www.instagram.com/25hourshotels/

Presence on Youtube with a Youtube channel with 228 suscribers : https://www.youtube.com/user/25hourshotels/videos

It contains rather short videos between 0:26 to and 4:03 seconds with a longer one of 13:02 seconds.

It is also displayed on AccorHotels' website :

Accor recently invested in 25 Hours Hotels and bought 30% of the company. It matches 25 Hours Hotels international expansion desires with AccorHotels' international expertise and network.

https://www.accorhotels.com/fr/hotel-B143-25hours-hotel-bikini-berlin/index.shtml

25 Hours Hotels also includes a Newsletter for any interested customer : it allows them to keep in touch with the new openings and special events the hotels can host. It is also a avantage for the Hotel company because it allows them to keep in touch more easily.

ANALYSIS

The first picture of the hotel is an old bike in the lobby, which is quite unusual and that is what 25 Hours Hotels want to be: special and different than any other hotels, in a word authentic. There is also a Mini Cooper in the 25 Hours Hotels' Berlin's lobby !

The mobile webiste is handy, easy to use with one hand and allows us to navigate easily between the different pages. With the pictures displayed, it is very attractive and matches the fresh sensation 25 Hours Hotels offers.

It contains a map to locate each hotel and a ready-to-book button is embedded in the website's banner. There is no click-to-call button but it is easy to find each hotel's number through the contact list. It might have been a little bit easier for customers to have one centralized number with which they could book for any of the 25 Hours Hotels.

For the 25 Hours Hotels, the Youtube channel and the official website are both already very effective : it gives the customer pictures and information on the Hotel, and the atmosphere he/she will find in this one.

The social medias give mainly the hotels a visibility to acquire new customers and maintain their already-acquired customers up-to-date with new events and innovations taking place in their favorite hotel.

THE ROAD MAP

Commentaires

Posts les plus consultés de ce blog

VR - AR, what real asset they can be for your hotel

An example of VR for an hotel : it allows the Tokyo Shangri - La to represents to its potential customers what the Tokyo life is like. Here is an example of an AR technology used in a restaurant : with his tablet, the customer may flash the menu and have an overview of the meal, how it was cooked etc. Differences between a VR and AR videos from a customer point of view : A VR video will be either in 2D or 3D, it “transfers“ the customer in a completely different location. As we saw in the first example, a customer can have an overview of Tokyo Shangri-La without even being in Japan. An AR video will dedicated to a live use, Holiday-inn sponsored AR videos with english athletes to welcome guests : with their phones, guests were able to see the athletes standing in the lobby or windsurfing on the bed ! To what sector could it benefit the most ? The sector that could benefit the most from it is definitely the tourism se...

A little discussion with Alino, our marvelous chatbot

ALINO THE CHATBOT Today Nicolas and I gave life to Alino , the chatbot of La Canaille restaurant. Thanks to his help, customers will be given basic information and may call us if they need any other information. It allows us to save some time to dedicate to our other customers. --------------------------------------------------------------------------- It has very interesting to create Alino and define its possible answers. It pushes us to guess and predict our guests' expectations. By talking with Alino instead of one of our employee, our team has more time to dedicate to our face-to-face customer. I had never set up a chatbot and it has been very helpful to learn that. https://www.facebook.com/La-Canaille-982938515188142/?modal=admin_todo_tour

Session 5 : Homework

These two images illustrates the connection there is between the different (and so numerous !) social medias. In addition, social medias are also very connected to each other, as competitors or not. When innovating, it is not so rare to observe the same innovation after a while on the opponent's website. A customer may be influenced through pictures, that represent the fastest way to touch someone : not everyone will stop to read a comment, even positive, because online comments may seem unipersonal and fake. Instagram and Pinterest are two interesting platforms that provides users with images of other users according to what and whom they like. Even though they might be seen as biased, online comments count as well in the decision journey: on an hotel Facebook page, or a simple Tweet on Twitter can greatly influence a customer that will feel reassured. More and more comments are now checked and confirmed in order to provide real experiences' feedbacks. ...

Hospitality

Rechercher dans ce blog