Quiz Session 3 : 25 Hours Hotels

25 HOURS HOTELS 

25 Hours Hotels has its own website :  https://www.25hours-hotels.com/

Presence on Twitter with 1354 followers :   https://twitter.com/25hourshotels?lang=fr

Presence on Facebook with 42K likes and as many suscribers to the official page newsfeed. 
https://www.facebook.com/25hoursHotels









Presence on Instagram with 17.5K followers https://www.instagram.com/25hourshotels/

Presence on Youtube with a Youtube channel with 228 suscribers : https://www.youtube.com/user/25hourshotels/videos

It contains rather short videos between 0:26 to and 4:03 seconds with a longer one of 13:02 seconds.

It is also displayed on AccorHotels' website : 

Accor recently invested in 25 Hours Hotels and bought 30% of the company. It matches 25 Hours Hotels international expansion desires with AccorHotels' international expertise and network. 

https://www.accorhotels.com/fr/hotel-B143-25hours-hotel-bikini-berlin/index.shtml




25 Hours Hotels also includes a Newsletter for any interested customer : it allows them to keep in touch with the new openings and special events the hotels can host. It is also a avantage for the Hotel company because it allows them to keep in touch more easily.

ANALYSIS 

The first picture of the hotel is an old bike in the lobby, which is quite unusual and that is what 25 Hours Hotels want to be: special and different than any other hotels, in a word authentic. There is also a Mini Cooper in the 25 Hours Hotels' Berlin's lobby !

The mobile webiste is handy, easy to use with one hand and allows us to navigate easily between the different pages. With the pictures displayed, it is very attractive and matches the fresh sensation 25 Hours Hotels offers.

It contains a map to locate each hotel and a ready-to-book button is embedded in the website's banner. There is no click-to-call button but it is easy to find each hotel's number through the contact list. It might have been a little bit easier for customers to have one centralized number with which they could book for any of the 25 Hours Hotels.

For the 25 Hours Hotels, the Youtube channel and the official website are both already very effective : it gives the customer pictures and information on the Hotel, and the atmosphere he/she will find in this one.

The social medias give mainly the hotels a visibility to acquire new customers and maintain their already-acquired customers up-to-date with new events and innovations taking place in their favorite hotel.

THE ROAD MAP