Session 5 : Homework

These two images illustrates the connection there is between the different (and so numerous !) social medias. In addition, social medias are also very connected to each other, as competitors or not. When innovating, it is not so rare to observe the same innovation after a while on the opponent's website. 

A customer may be influenced through pictures, that represent the fastest way to touch someone : not everyone will stop to read a comment, even positive, because online comments may seem unipersonal and fake. Instagram and Pinterest are two interesting platforms that provides users with images of other users according to what and whom they like. 

Even though they might be seen as biased, online comments count as well in the decision journey: on an hotel Facebook page, or a simple Tweet on Twitter can greatly influence a customer that will feel reassured. More and more comments are now checked and confirmed in order to provide real experiences' feedbacks. 

Article : Social Medias

Social medias are important before the arrival of the guests, so that he/she can get to know it and book it. The guest may get to know about it through a friend or the friend of a friend and book directly on the hotelier's website. 

BUT, it becomes very important at the end of the stay, to comment on it and leave feedbacks for the upcoming customers. A guest is more likely to book if he sees a positive comment about the quality of the service in a hotel. 

Research :

The social medias they are on are available on their website - Facebook and Instagram. 

Unfortunately the Facebook page is not available for the moment, the Instagram page however is  frequently updated and new contents are posted at least once every 2 or 3 days. 

                

The mobile experience is very easy to use. Instagram and Facebook links are both embedded in the banner, which make them very easy to touch when needed. The instagram is adapted to mobile experience, which makes it very agreeable to use. 

I would recommend them to have a stronger online presence, in order to touch a wider audience. Twitter to send some little messages regularly during the week would be a useful thing, as well as a       Youtube page to show some "How to do it at Home?" with the Chef Sylvestre Wahid and a working Facebook page. In other words, they are close from having a very good online presence and take advantage to all the benefits linked to it !