These two images illustrates the connection there is between the different (and so numerous !) social medias. In addition, social medias are also very connected to each other, as competitors or not. When innovating, it is not so rare to observe the same innovation after a while on the opponent's website. A customer may be influenced through pictures, that represent the fastest way to touch someone : not everyone will stop to read a comment, even positive, because online comments may seem unipersonal and fake. Instagram and Pinterest are two interesting platforms that provides users with images of other users according to what and whom they like. Even though they might be seen as biased, online comments count as well in the decision journey: on an hotel Facebook page, or a simple Tweet on Twitter can greatly influence a customer that will feel reassured. More and more comments are now checked and confirmed in order to provide real experiences' feedbacks. Ar