Four Points Venice Mestre

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VR - AR, what real asset they can be for your hotel

An example of VR for an hotel : it allows the Tokyo Shangri - La to represents to its potential customers what the Tokyo life is like. Here is an example of an AR technology used in a restaurant : with his tablet, the customer may flash the menu and have an overview of the meal, how it was cooked etc. Differences between a VR and AR videos from a customer point of view : A VR video will be either in 2D or 3D, it “transfers“ the customer in a completely different location. As we saw in the first example, a customer can have an overview of Tokyo Shangri-La without even being in Japan. An AR video will dedicated to a live use, Holiday-inn sponsored AR videos with english athletes to welcome guests : with their phones, guests were able to see the athletes standing in the lobby or windsurfing on the bed ! To what sector could it benefit the most ? The sector that could benefit the most from it is definitely the tourism sector. Through map a

Session 5 : Homework

These two images illustrates the connection there is between the different (and so numerous !) social medias. In addition, social medias are also very connected to each other, as competitors or not. When innovating, it is not so rare to observe the same innovation after a while on the opponent's website. A customer may be influenced through pictures, that represent the fastest way to touch someone : not everyone will stop to read a comment, even positive, because online comments may seem unipersonal and fake. Instagram and Pinterest are two interesting platforms that provides users with images of other users according to what and whom they like. Even though they might be seen as biased, online comments count as well in the decision journey: on an hotel Facebook page, or a simple Tweet on Twitter can greatly influence a customer that will feel reassured. More and more comments are now checked and confirmed in order to provide real experiences' feedbacks. Ar

Hospitality

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