Mobility
An RWD website will allow the users to visit a website on different platforms (such as computer or mobile phones or tablets) and have the same ease to browse it. The users will not have to zoom in or out, take their phones on landscape mode to see the whole website: it will be adapted to their way of reading. VS a separated mobile website that will separate the users according to what type of device they are using. The publisher will host two different websites: one for the computer users, and another that will be dedicated to the mobile users. The publisher sets a separation that activates itself when the mobile users enter the website and they will be redirected to the mobile version.
- Mobile and RWD websites have one main difference: the RWD website has one address while the Mobile website is a different one from the normal website.
- The separated mobile website might not be seen as a trust worthy version since it is more likely to have some failures. Also, as the maintenance is done separately from the original website, it is more than likely that some contents will not be up to date.
- It is also faster to load a mobile website page than a responsive website page due to the fact that the responsive website loads every part of the page to displays them and slowing down the loading.
Question :
As it was written in the article, nowadays 1 booking on 5 is made on mobile and this number will increase exponentially in the coming years. In order not to miss any chance, hoteliers should definitely have a mobile website that allows guests to book their rooms directly on their phones or mobile devices. Not everyone can afford to book calmly on a desktop computer, by doing so hoteliers allow people to book very easily so that it may not be seen a complicated and hard thing to accomplish.
It is also very important to have a fitted mobile website: almost a third of internet users will go somewhere else if the website is not adapted to their screen or find hard to find some basic information.
Another tip would be the speed loading of the mobile website pages: each page should be dedicated to one topic, so that it doesn't not contain too many pictures and allow a fast loading for the user.
By cumulating all these steps, hoteliers may delivered a fully functional and attractive website that will convince users to book in their hotel.
Research :
Hotel Thoumieux
The Hotel Thoumieux mobile website is effective and allows the user to easily book a room, contact the hotel (phone call, mail or social medias). The Booking engine is very effective and lovely to use, as it is very clear and well-thought.
They have an online offer of the best available rate, and if anyone finds a better rate online, they will take that rate and apply a 25% discount on it.
No recommendations at all on this one, perfect guest experience !
Four Points by Sheraton Venice Mestre
This mobile website was less attractive, with no pictures and some informations everywhere, which did not make the reading easy. I was also redirected from the Four Points official website to the Starwood Booking engine, and that was not clear.
They should definitely put some images to illustrate each types of room, be more explicit and explain which rates are available and to who (SPG member, etc) at least the website did have a “call me“ button !
An RWD website will allow the users to visit a website on different platforms (such as computer or mobile phones or tablets) and have the same ease to browse it. The users will not have to zoom in or out, take their phones on landscape mode to see the whole website: it will be adapted to their way of reading. VS a separated mobile website that will separate the users according to what type of device they are using. The publisher will host two different websites: one for the computer users, and another that will be dedicated to the mobile users. The publisher sets a separation that activates itself when the mobile users enter the website and they will be redirected to the mobile version.
- Mobile and RWD websites have one main difference: the RWD website has one address while the Mobile website is a different one from the normal website.
- The separated mobile website might not be seen as a trust worthy version since it is more likely to have some failures. Also, as the maintenance is done separately from the original website, it is more than likely that some contents will not be up to date.
- It is also faster to load a mobile website page than a responsive website page due to the fact that the responsive website loads every part of the page to displays them and slowing down the loading.
Question :
As it was written in the article, nowadays 1 booking on 5 is made on mobile and this number will increase exponentially in the coming years. In order not to miss any chance, hoteliers should definitely have a mobile website that allows guests to book their rooms directly on their phones or mobile devices. Not everyone can afford to book calmly on a desktop computer, by doing so hoteliers allow people to book very easily so that it may not be seen a complicated and hard thing to accomplish.
It is also very important to have a fitted mobile website: almost a third of internet users will go somewhere else if the website is not adapted to their screen or find hard to find some basic information.
Another tip would be the speed loading of the mobile website pages: each page should be dedicated to one topic, so that it doesn't not contain too many pictures and allow a fast loading for the user.
By cumulating all these steps, hoteliers may delivered a fully functional and attractive website that will convince users to book in their hotel.
Research :
Hotel Thoumieux
The Hotel Thoumieux mobile website is effective and allows the user to easily book a room, contact the hotel (phone call, mail or social medias). The Booking engine is very effective and lovely to use, as it is very clear and well-thought.
They have an online offer of the best available rate, and if anyone finds a better rate online, they will take that rate and apply a 25% discount on it.
No recommendations at all on this one, perfect guest experience !
Four Points by Sheraton Venice Mestre
They should definitely put some images to illustrate each types of room, be more explicit and explain which rates are available and to who (SPG member, etc) at least the website did have a “call me“ button !
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